I started making viral content while at uni, 🎓 King's College London, where we ended up on Good Morning America! for our Star Wars Elevator prank. I then moved to Los Angeles 🌴 and worked as a viral campaign & PR stunt consultant. While there I produced content and brand campaigns with some of the top YouTube, Vine & Facebook creators, generating 🚀 1 billion+ views across my work, and getting interviewed by Ryan Holiday (for #Kardblock), Entrepreneur for social media growth, and Business Insider for my campaigns. I then joined an 8-person start-up in Santa Monica. There we raised 7 figures in public fundraising via Kickstarter campaigns for GNARBOX 📸. I then launched my first marketing agency, Social IQ, where we worked with clients like 🎵 Capitol Records, and managed over $500K ad spend for influencer, and paid ads (Google, Facebook, Snap). I then co-created 🌱 GEAR, a green energy Bitcoin mining farm where we raised $3.5 million in pre-sale across an investor and fundraising roadshow in Canada, US, Asia, and the UK. After this, I co-founded 💜 Violet, an influencer management agency where we grew and built businesses for creators, managing 7-figures in subscription revenue for clients. Violet has since been acquired, and I've pivoted my career to the not-for-profit and charity sector. I'm now helping charities have a greater impact with my work at Charity Digital 🍰
This is an interview with Entertainment Tonight on my PR stunt Kardblock. This was covered on major media, from the likes of BBC, Daily Mail, Mashable, Sky News, and many more. Read the next article to see why I did it.
This is an interview with Ryan Holiday. Here, I reveal the reason why I did the original Kardblock stunt. Ultimately, this was to get do-follow links from high DA sites for free to improve my agency's SEO and to get free lead gen for new clients.
This is an interview with Ryan Holiday on The Observer. Here, I reveal the reason why I did the original Kardblock stunt. Ultimately, this was to get do-follow links from high DA sites for free to improve my agency's SEO and to get free lead gen for new clients.